商务英语函电

　　《全国高职高专规划教材·国际贸易系列：商务英语函电》从高职高专院校“商务英语函电”课程的教学实际出发，遵循“实用、够用、能用”的原则，注重学习者实践操作技能的培养。全书共分12章，主要内容涵盖了国际商务活动中建立业务关系、询价及回复、报盘与还盘、促销、订货下单、付款、包装、保险、装运、投诉理赔、代理等业务环节，并以外贸业务员岗位典型工作任务为导向，通过业务背景知识介绍、核心句型学习、实例分析、模拟套写、考证实战、课后拓展等多种形式，使学习者科学有效地掌握处理各种外贸业务函电的技巧和方法。
　　《全国高职高专规划教材·国际贸易系列：商务英语函电》不仅可作为高职高专院校国际贸易、商务英语等涉外类专业学生课程教学使用，也可供准备参加全国外销员职业资格、全国商务英语翻译职业资格、剑桥国际商务英语等各类商务英语考试的考生复习备考以及外经贸从业人员阅读。

Unit 1 Introduction of Business Letters
Learning Aims
Background Knowledge
Writing Tips
Exercises
Supplementary Reading

Unit 2 Establishment of Business Relations
Leaming Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 3 Enquiries and Replies
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 4 Offers, Counter-offers and Acceptance
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 5 Sales Promotion
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 6 Orders and Acknowledgements
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 7 Terms of Payment
Learning Aims
Background Knowledge
Writing Tips
Sentence Patterns & Examples
Specimen Letters
Notes
Exercises
Supplementary Reading
After-Class Study
Chinese Version of Specimen Letters

Unit 8 Packing
Unit 9 Insurance
Unit 10 Shipment
Unit 11 Complaints and Claims
Unit 12 Agency
Key to Exercises
Bibliography（参考文献）

装　　帧：平装

页　　数：245

开　　本：16开

纸　　张：胶版纸