跨文化交际案例分析(普通高等教育十二五重点建设规划教材)

        本教材基本以大学生获取知识的认知途径为突破口，采取与普通教材不同的编写方式，从事物的特殊性到普遍性的哲学规律，引导学生根据案例来分析跨文化交际的理论体系和中外文化的基本差异，从而达到能提高其基本交际能力的目的。通过阅读案例，明确问题；通过分析案例，找出原因；通过制定方案，解决问题。每个案例将按照案例展示，讨论问题，案例矛盾冲突介绍，案例分析及相关文化差异介绍，该案例背景下的跨文化交际策略建议，新案例学习等环节展开。
    本书适用于高校各层次的学生，也可作为教师的辅助教材以及对跨文化交际感兴趣的人士。

Part Ⅰ  Culture and Communication
  Chapter 1  What is culture?
  Chapter 2  What is communication?
  Chapter 3  Culture and communication
Part Ⅱ  Culture Conflicts and Case Study Introduction
  Chapter 1  Culture conflicts
  Chapter 2  Case study introduction
Part Ⅲ  Case Analyses of Pragmatic Failures in Intercultural Verbal Communication
  Chapter 1  Pragmalinguistic failures
  Chapter 2  Sociopragmatic failures
Part Ⅳ  Case Analyses in Intercultural Nonverbal Communication
  Chapter 1  Kinesics(body language)
  Chapter 2  Haptics (touch)
  Chapter 3  Appearance and dress
  Chapter 4  Olfactics (smell and taste)
  Chapter 5  Proxemics (body space)
  Chapter 6  Chronemics (time)
  Chapter 7  Paralanguage
Part Ⅴ  Typical Cases in Intercultural Business Communication
  Chapter 1  Value perception conflict
  Chapter 2  Corporate culture matters
  Chapter 3  Corporation system and management
  Chapter 4  Cross-cultural negotiating style
Part Ⅵ  Tips for Successful Intercultural Communication
  Chapter 1  Tips for ordinary intercultural communication
  Chapter 2  Recommendations for effective intercultural business negotiations
References