旅游英语

        本书内容主要包括8个章节：An Introduction to Tourism、Tourists and Toudst Motivation、Tourism Resources等。每个章节都列出了重点话题、重要术语以及供思考或讨论的问题，同时每章都附有与该章内容相关的阅读材料或案例分析以及参考书目，供学有余力的学生进一步阅读学习。

Chapter 1 An Introduction to Tourism
  1.1 Defining Tourism
  1.2 Types of Tourism
  1.3 The Historical Development of Tourism
Chapter 2 Tourists and Toudst Motivation
  2.1 Defining Tourists
  2.2 Types of Tourists
  2.3 Tourist Motivation and Behavior
Chapter 3 Tourism Resources
  3.1 Types of Tourism Resources
  3.2 Planning and Development of Tourism Resources
  3.3 Protection of Tourism Resources
Chapter 4 The Tourism Industry
  4.1 Travel Agency
  4.2 Hospitality
  4.3 Transportation
  4.4 Attractions and Amenities
Chapter 5 Tourism Organizations
  5.1 International Tourism Organizations
  5.2 Regional Tourism Organizations
  5.3 National Tourism Organizations
Chapter 6 Tourism Marketing
  6.1 Defining Marketing and Understanding Consumers
  6.2 Designing Marketing Strategy and Marketing Mix
  6.3 Extending Marketing
Chapter 7 The Impacts of Tourism
  7.1 The Economic Impacts of Tourism
  7.2 The Socio—Cultural Impacts of Tourism
  7.3 The Environmental Impac~of Tourism
Chapter 8 Sustainable Tourism
  8.1 The Concept of Sustainable Tourism
  8.2 The Practice of Sustainable Tourism
  8.3 The Future Direction of Tourism