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国际商务英语(第2版)(高等学校应用型特色规划教材)


国际商务英语(第2版)(高等学校应用型特色规划教材)

作  者:火树钰 主编,郑宗璋,火宗玮 副主编

出 版 社:清华大学出版社

丛 书:高等学校应用型特色规划教材

出版时间:2009年01月

定  价:32.00

I S B N :9787302189404

所属分类: 教育学习  >  教材  >  研究生/本科/专科教材    

标  签:商务外语  商务实务  管理  综合  大学  教材教辅与参考书  教材  大学英语  商务英语  职业/行业英语  英语与其他外语  

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TOP内容简介

以往商务英语教材中电报、电传占较大篇幅,现在电报电传已淘汰不用,故本书删除了电报电传的内容,增加了电邮、传真、电子邮件、电子商务、电子数据交换等篇幅。另外,本书按照外贸业务中涉及的各个主要环节的先后顺序来编排各个专题和章节,内容实用、全面。书后还附有各个章节的练习答案、外贸英语口语试题以及外贸英语试题,可供学生自我测试和学习。 本书可供外贸专业的学生使用,也可供外贸、经贸实务工作者及自学人员参考

TOP目录

Chapter 1 Basic Knowledge of Business Letter Writing商务书信写作基础知识
 Ⅰ. The Aim of Learning International Business English
 Ⅱ. The Keys of Learning Good Business English
 Ⅲ. The Thirteen Trade Terms in International Trade
 Ⅳ. Structure of Business Letters
 Ⅴ. The Ways of Using the Writing Parts and Their Standardized Designs International Laser Machines
Chapter 2 Business Writing and Envelope Addressing商务书信和书写信封
 Ⅰ. The Seven Principles of Writing English Business Letters
 Ⅱ. The Styles of Business Letters
 Ⅲ. Ways of Envelope addressing and Their Standardized Designs
 Ⅳ. The styles of Envelope Addressing
Chapter 3 Establishing Business Relations建立业务关系
 Ⅰ. The Origin of Establishing Business Relations
 Ⅱ. The Channels of Establishing Business Relations
 Ⅲ. Learning Some Situations before communicating with the Customers
 Ⅳ. Letter Examples
Chapter 4 Inquiry, Quotation and Counter-offer询盘、报盘及还盘
 Ⅰ. Inquiry………
 Ⅱ. Offer………………
 Ⅲ. Non-firm Offer
 Ⅳ. Counter-offer
 Ⅴ. Declining the Counter-offer
Chapter 5 Placing Orders订货
 Ⅰ. The General Procedures of Transaction Negotiatings
 Ⅱ. The Writing and the Requirements of the Ordering Letter
 Ⅲ. Examples………
Chapter 6 Letter of Credit信用证
 Ⅰ. The Function of Letter of Credit
 Ⅱ. The Procedures of Payment Effecting by L/C
 Ⅲ. Some Main Contents of L/C
 Ⅳ. The Classification and the Kinds of L/C s
 Ⅴ. The L/C Checking
 Ⅵ. Granting Amendment to L/C
 Ⅶ. Requesting Extension of L/C
 Ⅷ. L/C Checking and L/C Amending
Chapter 7 Shipment 装运
 Ⅰ. International Goods Transportation and Goods Shipment
 Ⅱ. Kinds of Transportation in International Trade
 Ⅲ. Urging the Delivery of the Goods
 Ⅳ. Shipping Advice
 Ⅴ. Booking Necessary Shipping Space in Advance
 Ⅵ. Shipment Packing and Shipping Marking
 Ⅶ. Non-delivery of the Metal Box Containing Tool Kit and Accessaries
Chapter 8 Payment Effecting付款
 Ⅰ. The Ways of Payments
 Ⅱ. Urging Shipment
 Ⅲ. Asking for Cash Payment
 Ⅳ. Accepting the Installment Payments
 Ⅴ. Negotiating Payment Documents
 Ⅵ. Asking for Deferring Payment
 Ⅶ. Some Deformations of FOB and CIF Terms
Chapter 9 Insurance保险
 Ⅰ. Cargo Insurance for Ocean Marine Transportation
 Ⅱ. General Additional Insurance
 Ⅲ. Special Additional Insurance
 Ⅳ. Inquiring about Insurance Information
 Ⅴ. Answering to the Inquiry about Insurance Information
 Ⅵ. Offering Insurance Coverage
 Ⅶ. Claiming on Poor Quality
 Ⅷ. Settling the Claim
Chapter 10 International Tendering国际招标
 Ⅰ.The Processes of Tendering
 Ⅱ.The Ways of Tendering
 Ⅲ. Calling for Tenders
 Ⅳ. Sending the Application for Bidding
 Ⅴ. Accepting the Tender
 Ⅵ. Letter of Guarantee for Bid Bond
 Ⅶ. Qualification Document
Chapter 11 Invitation 邀请函
 Ⅰ. Informing the Visiting Intention
 Ⅱ. Sending the Invitation Letter
 Ⅲ. Sending the Delegation Composition List
 Ⅳ. Itineraries and Programs
 Ⅴ. Invitation Card
Chapter 12 Resume and Job-application Form简历与求职表
 Ⅰ. Resumes and Job-application Letters
 Ⅱ. A Resume Written in Items
 Ⅲ. Hunting for a Provisional Job
 Ⅳ. Hunting for a New Job
Chapter 13 E-mail,Fax,E-commerce and EDI电子邮件、传真、电子商务及电子数据交换
 Ⅰ. E-mail………
 Ⅱ. Fax………………
 Ⅲ. E-commerce and EDI
Chapter 14 Specimens of Documents in International Trade外贸单证
 Ⅰ. The Kinds of Foreign Trade Documents
 Ⅱ. The Document Making
 Ⅲ. Bill of Lading
 Ⅳ. Insurance Policy (Certificate)
 Ⅴ. Draft(Bill of Exchange)
 Ⅵ. Certificate of Origin
 Ⅶ. Shipper Note
 Ⅷ. Invoice……
 Ⅸ. Packing List
 Ⅹ. Commercial Invoice
Chapter 15 Contract合同
 Ⅰ. The Concept of Contract
 Ⅱ. The Contents of the Contract
 Ⅲ. The Requirements of Working out the Contracts and the Styles and Characteristics of Contract Language
 Ⅳ. The Main Kinds of Contracts
 Ⅴ. Kinds of Standard Contracts
 Ⅵ. Preparing and Filling out the English Sales Contracts
 Ⅶ. Contract for Processing with Supplied Materials and Assembling with Supplied Parts
 Ⅷ. Compensation Trade Contract
 Ⅸ. Exclusive Agency Agreement
 Ⅹ. Joint Venture Contract
附录1 2000年外贸英语口语试题
附录2 2001年外贸英语口语试题
附录3 2002年外贸英语试题
附录4 2000年外销员从业资格外经贸英语试题
附录5 2001年外销员从业资格外经贸英语试题
附录6 商务英语汉译英强化训练400题
Keys to the Exercises 练习答案

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TOP 其它信息

装  帧:平装

页  数:346

印  次:1

版  次:2版

开  本:16开

纸  张:胶版纸

正文语种:中文

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